12pm - 1pm

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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Tailored Workplace Training
Friday
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September 
27
 at 
7:00pm
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Tailored Workplace Training

Tailored Workplace Training is vital for any business that wants to remain competitive. The reason for this is quite obvious, if you do not tailor the training to suit your staff then you may find that they are left struggling with information that they are not equipped to understand. A good example of this would be a business that does not employ people with specific qualifications in computer programming. These employees would then struggle when it came to understanding how to operate Microsoft Word or Excel. Whilst these employees may have had basic qualifications when they were hired, it is doubtful if they would retain these skills when training on specialist software that they could not previously have used. So training needs to tailored to suit the needs of the individual employee.

Tailored Work Environment Training can also save you money. When the employees are receiving training that has been tailored to their individual requirements rather than general training, it reduces the amount of time and money that you spend training each individual employee. This is because there are fewer opportunities for the employees to go "off the wall". In the long term the company will also save on training costs because they will not need to send out more staff to receive specialized training.

Tailored Work Environment Training will also improve morale within your business. If employees feel like they are receiving special training and benefits, this will have a direct impact on their productivity. This is because they will feel valued by the company and will want to give their best for the business. Furthermore, employees that know they are being provided with a training opportunity that is tailored to their specific needs will be less likely to feel overwhelmed or guilty whenever mistakes are made. This will have a direct impact on overall performance.

Tailored Work Environment Training is beneficial to your employees because it provides them with the knowledge that they need to stay up-to-date with the latest developments within the industry. They will understand what is expected of them and will feel confident in their capacity to perform in these circumstances. Furthermore, employees that feel they are in an environment where they have been given the knowledge that they need to succeed will outperform those employees who do not receive such knowledge. With tailoring their training, you are training your employees for the future. This ensures that they will be capable of performing in any situation.

If your company is a bit older and you are not employing modern approaches to workforce management, it may be time to tailor training to the age of your workforce. This is because you need to ensure that your employees are in the knowledge base of the company. This means that you are giving them the knowledge that they need to stay current with your products and services. This will help the employees to learn new skills and will also make them more effective when it comes to working with others. This is the reason why most people prefer to work with those companies that have their employees undergo tailored training.

It is also important for you to tailor your expectations of your employees so that you can create a work environment that is appropriate for your desired results. If you find that there are certain areas where your workforce is weaker, then you can improve upon these aspects to produce better results. This can be done by tailoring your training so that it gives your employees the knowledge that they need to reach these goals.

When tailoring a work environment, you will need to ensure that you have a training program that is tailored to your employees. This means that you will want to consider factors that relate to the work environment that you are trying to create. For example, if you have female employees that have lower self esteem than the male employees, then you will want to improve this through tailoring the training.

By tailoring your training to suit your business environment, you can increase productivity and improve employee relations. There are many benefits to be had by tailoring the training that is given to your employees. This is because it allows you to control the content that is taught and the methods that are employed. By tailoring the training, you can ensure that it targets the aspects of your business that you are interested in improving. When tailoring the training, you can target specific groups of employees or specific sections of staff.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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